The logo of 「FI® 」 got French 「Présence」 on it,
which was derived from a France legendary craftsman,
MR.VALÈ RE RICHELIEU.
He was born in a southern France town in 1907.
MR.VALÈ RE RICHELIEU showed his extraordinary talent
on leather production:he made a lot of delicate
leather creations. Leather production was kind of art to him.
MR.VALÈ RE RICHELIEU made lots of leather products in order to
encourage the French and the army in 1944 during World War II.
All these products were engraved with French「Présence」and some
inspirational quotes. The French「Présence」 represented the
immortal spirit. The positive Energy heartened the army so much.
As a result, they grew in courage. After this battle, he finally
knew that everybody can success, whatever bigger or smaller one.
Spirit is the only thing that can support us and lead us to the
end of our life pathway.
With the French 「Présence」, 「FI® 」hopes that consumers can
gain success on all aspects, no matter life, career or even love.
Feel inspired, it's called「FI® 」for short. 「FI® 」aimed at
manufacturing accessories for successful people. The main product
of 「FI® 」is high class stationery, which including exquisite
leather creations, notebooks and fashion accessories.
「FI® 」is the symbol of positive energy inheritance, in addition
to carry the spirit of 「Présence」. 「FI® 」also concentrates the
efforts on integrating the brand concept into the products.
Therefore users can keep those positive values in mind, whether in
daily life or momentous occasion.